We are a dynamic and proactive team with more than 15 years of professional experience in market research, consumer behaviour and social investigation, with academic background in social sciences. We have experience in national and international projects in several market segments.

Research and management team

Carina   Carina Balcão

Degree in Social Sciences, specialization in Psychology, by Universidade Aberta.
Attending the MA in Mathematics, Statistics and Computing. Works in market research since 1997. ESOMAR member.

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   SóniaSónia C. Gouveia

Degree in Sociology by ISCTE, with a Post graduation in Communication, Culture and IT (ISCTE). Works in market research since 2002. ESOMAR member.

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We have a large team of interviewers and data processors.

Our projects are always monitored by us from the beginning to the end. We guarantee at least 20% of effective supervision of the fieldwork.

Our clients are part of who we are. Among them there are big, medium and small size companies, national and international companies, universities, public offices, and even other market research companies that request our experience and professionalism.


Our Values

Impartial analysis


We care about customer relations


Customization of proposals, procedures and analysis adapted to client’s needs.



Quality of the procedures


We create new methodologies and approaches (think outside the box)