Market Research
A market research project is an essential tool to monitor the positioning the image of brands, measure customer satisfaction and support business communication.
The insights generated help you to decide in a clear and objective way.
We develop tailor made projects to meet customer needs.
We are here for you!
We work in accordance with the ICC/ESOMAR ethical and deontological code, an entity of which we are members.
We work quantitative and qualitative methodologies, as well as hybrid quali-quanti methodologies.
Count on us for other services: recruitment, moderation, fieldwork, translation of materials, simultaneous interpretation, transcripts, questionnaire programming and design, coding, incentive management, data analysis and reporting.
Quantitative Methodologies
Face-to-face: in home, in hall, street corner
CATI, CAWI
Online
Others
Qualitative Methodologies
In-depht interviews
Focus-Group, triads, duos
Shop Along Interviews
Online communities : forums, diaries…
Ethnographic MR
Others
Hybrid Methodologies
Mix Quali&Quanti
Typologies of studies
Concept, package and product tests
Customer satisfaction
Market segmentation
Awareness
Shopping
Tracker
UX Tests
Advertising Tests
Positioning and Image
Pricing
Psycho-social studies
Experimental Kitchen