Market Research
A market research project is an essential tool for monitoring brand positioning and image, measuring customer satisfaction, and supporting corporate communications.
The insights gained help you to make clear and objective decisions.
We develop tailor-made projects to meet our clients' needs.
We are here for you!
We work in accordance with the ICC/ESOMAR ethical and deontological code, an entity of which we are members.
We work quantitative and qualitative methodologies, as well as hybrid quali-quanti methodologies.
Count on us for other services: recruitment, moderation, fieldwork, translation of materials, simultaneous interpretation, transcripts, questionnaire programming and design, coding, incentive management, data analysis and reporting.
Quantitative Methodologies
Face-to-face: in home, in hall, street corner
CATI, CAWI
Online
Others
Qualitative Methodologies
In-depth interviews
Focus-Group, triads, duos
Shop Along Interviews
Online communities: forums, diaries…
Ethnographic MR
Others
Hybrid Methodologies
Mix Quali&Quanti
Typologies of studies
Concept, package and product tests
Customer satisfaction
Market segmentation
Awareness
Shopping
Tracker
UX Tests
Advertising Tests
Positioning and Image
Pricing
Psycho-social studies
Experimental Kitchen