Identification of the problem / Research design
When the problem is defined, we move on to the research design: defining the methodology, sample size, questionnaire design, time, costs.
Data collection, supervision and interviewers training are always carried out by a specialist from E.M. in order to ensure the reliability of the data collected and to guarantee that the same project is equally understood by all the people involved.
In this stage data is recorded, coded and validated. Any possible errors are corrected in order to avoid biased results.
Data is classified and tabulated.
Data analysis and Interpretation
Data is analysed according to the research objectives in order to respond to the initial problem.