METHODOLOGIES

 

concept social networkQualitative Methodology

  • In-depth interviews
  • Focus Group
  • Shop Along Interviews
  • Ethnographic studies
  • Eye-tracking

 

 

Financial data in form of charts and diagramsQuantitative Methodology

  • Face-to-face interviews: in home, in hall, street corner
  • Telephone interviews
  • Online interviews
  • POS e Mystery Shopping
  • Mail interviews
  • Eye-tracking

 

 

a7fcce31-80b2-4327-8169-e2145928bad9Desk Research

Survey of existing information concerning a target audience, product or brand.